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growth hacking

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The term growth hacking was coined by entrepreneur and marketer Sean Ellis in 2010, who first used it to describe data from his own rapid marketing experimentation process at LogMeIn, led by Marketing. This provided the impetus for Ellis to leave LogMeIn, to start his own startup, Qualaroo. On his blog, the entry “Find a Growth Hacker for your startup” went viral, with the term Growth Hacking becoming the mainstay of rapid experimentation for creative marketing…